AI answers changed how buyers learn. The best teams don’t chase every new channel—they build a workflow that turns questions into citeable pages and measures what AI actually references.
Traditional SEO dashboards are great at measuring what happened in search results. They’re less helpful when discovery starts with a prompt and ends with a summarized answer.
We wanted a system that answers a practical question: Are we being referenced when buyers ask AI about our category? And when the answer is “not yet,” it should tell you what to publish and what to update.
Focus
A small number of metrics that map to decisions: publish, expand, or refresh.
Workflow
Brief templates and a weekly cadence so teams can ship consistently.
Evidence
Source-backed briefs that encourage definitions, comparisons, and credible citations.
A few things we optimize for in the product and in the workflow we recommend.
AI answers reuse patterns: definitions, comparisons, and step-by-step reasoning. We help teams publish pages that match those patterns.
A report is only useful if it changes what you do next week. We end every analysis with recommended actions.
Most teams get signal by focusing on one category and one persona. Expand once the loop works.
Publishing more pages doesn’t help if they’re not citeable. We prioritize defensible claims and clear comparisons.
We don’t want your team to babysit dashboards. Weekly summaries, clear deltas, and a small set of topics.
Small, senior, and product-minded. We don’t invent biographies. If you want to include specific founders, we’ll swap these roles for real names later.
Designs the workflow and keeps templates aligned with how buyers ask questions.
Builds the platform and ensures measurement is reliable and repeatable.
Onboards teams, sets up baselines, and helps operationalize the weekly cadence.
How we work
We teach teams to run the loop internally. Most customers use the platform as a shared source of truth for prompts, briefs, and weekly decisions.
Week 1
Baseline: prompts, competitors, and how AI answers talk about your category.
Weeks 2–4
Publish the first pages + refresh one page per week based on the report.
Ongoing
Expand topic coverage and keep high-impact pages current.
Bring your category and competitors. We’ll show the current answers and outline what to publish next.
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